Proiecte de cercetare

SUSCHOICE 2018-2021

SUSCHOICE is an ERA-Net SUSFOOD2 research project, which aims to investigate the consumption behaviour of European young adults related to sustainable food and drink. The goal is to understand which are the determinants facilitating consumer’s choice towards more sustainable food and drinks and how to overcome the barriers hindering sustainable consumption behaviours in Europe.

The project partners are:

  • University of Verona (Italy)  
  • Western Norway University of Applied Sciences, Mohn Centre for Innovation and Regional Development (Norway)

  • Lund University (Sweden)
  • Geisenheim University (Germany)
  • The Bucharest University of Economic Studies (Romania).

The Romanian partner RO-ASE has gathered the following experts:

  • Prof. Gabriel Popescu - Project director
  • Prof. Nicolae Istudor, Prof. Dan Boboc, Conf. Florentina Constantin - Experts
  • PhD Alina Zaharia si PhD Maria Claudia Diaconeasa - Postdoctoral researchers

SUSCHOICE has a two-fold purpose:

  • to identify the effects of different factors (macro, structural and individual) influencing consumers’ sustainable food and drink choices in five European countries and
  • to evaluate the public policy and marketing strategies for promoting sustainable food and drink consumption.

Research tasks (RT) and research questions (RQ) are:

RT1: To identify the drivers of sustainable food and drink choice among European young adults.

RQ1: What motivates young European consumers to engage in sustainable food and drink consumption:

  • individual factors
  • macro and structural factors?

RQ2: Do we find differences between various European countries and why?

RT2: To identify the barriers of sustainable food and drink choice among European young adults

RQ3: What prevents young European consumers from engaging in sustainable food and drink consumption:

  • individual factors
  • macro and structural factors?

RQ4: Do we find differences between various European countries and why?

RT3: To identify future trends in sustainable food and drink consumption in Europe.

RQ5: Will sustainable food and drink consumption in Europe increase in the future?

RT4: To evaluate possible strategies for promoting sustainable food and drink consumption among European young adults.

RQ6: What public policy and marketing strategies are effective for promoting sustainable food consumption among young adults across different European countries?

  • evaluation of existing strategies
  • suggestions for possible future changes.

 OUTPUTS: 

  • 8-9/11/2018: SUSCHOICE project is presented during the International Conference on Competitiveness of Agro-Food and Environmental Economy (CAFEE 2018), held on November 8-9, 2018, at the Bucharest University Academy of Economic Studies.
  • 15-16/11/2018: The article “What hides under the Sustainable Agriculture Umbrella? A Bibliometric Analysis” was accepted to the International Business Information Management Association Conference (32nd IBIMA), held in Seville, Spain. (https://ibima.org/accepted-paper/what-hides-under-the-sustainable-agriculture-umbrella-a-bibliometric-analysis/)
  • 13-14/12/2018: SUSCHOICE project is presented during the International Scientific Conference "Sustainable agriculture and rural development in terms of the Republic of Serbia strategic goals realization within the Danube region - sustainability and multifunctionality", organized by the Institute of Agricultural economics from Belgrade, held in Belgrade, Republic of Serbia, on December 13-14, 2018.
  • 7-8/03/2019: The articles "Sustainable food research trends in EU during 2009 and 2018: bibliometric analysis and abstract mapping" and "The use of sustainability concept regarding dairy and fruits in the web of science papers" were presented during the International Conference "Ecological performance in a competitive economy" (PEEC2019), held in the Bucharest University Academy of Economic Studies, Romania.

Website: http://sites.les.univr.it/suschoice/

Twitter: @suschoice

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This presentation is part of the research project “Towards Sustainable Food and Drink Choices among European Young Adults: Drivers, Barriers and Strategical Implications” (SUSCHOICE) (ID 66). SUSCHOICE is a transnational project and part of the ERA-Net SUSFOOD2 with funding provided by national sources (MIUR-Italy, RCN-Norway, FORMAS-Sweden, PM-BLE-Germany and UEFISCDI-Romania) and co-funding by the European Union's Horizon 2020 research and innovation programme.

The Romanian results were supported by a grant of the Romanian National Authority for Scientific Research and Innovation, CCDI-UEFISCDI, project number COFUND-ERANET-SUSFOOD2-SUSCHOICE, within PNCDI III.