SUSCHOICE is an ERA-Net SUSFOOD2 research project, which aims to investigate the consumption behaviour of European young adults related to sustainable food and drink. The goal is to understand which are the determinants facilitating consumer’s choice towards more sustainable food and drinks and how to overcome the barriers hindering sustainable consumption behaviours in Europe.
The project partners are:
The Romanian partner RO-ASE has gathered the following experts:
SUSCHOICE has a two-fold purpose:
Research tasks (RT) and research questions (RQ) are:
RT1: To identify the drivers of sustainable food and drink choice among European young adults.
RQ1: What motivates young European consumers to engage in sustainable food and drink consumption:
RQ2: Do we find differences between various European countries and why?
RT2: To identify the barriers of sustainable food and drink choice among European young adults
RQ3: What prevents young European consumers from engaging in sustainable food and drink consumption:
RQ4: Do we find differences between various European countries and why?
RT3: To identify future trends in sustainable food and drink consumption in Europe.
RQ5: Will sustainable food and drink consumption in Europe increase in the future?
RT4: To evaluate possible strategies for promoting sustainable food and drink consumption among European young adults.
RQ6: What public policy and marketing strategies are effective for promoting sustainable food consumption among young adults across different European countries?
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This presentation is part of the research project “Towards Sustainable Food and Drink Choices among European Young Adults: Drivers, Barriers and Strategical Implications” (SUSCHOICE) (ID 66). SUSCHOICE is a transnational project and part of the ERA-Net SUSFOOD2 with funding provided by national sources (MIUR-Italy, RCN-Norway, FORMAS-Sweden, PM-BLE-Germany and UEFISCDI-Romania) and co-funding by the European Union's Horizon 2020 research and innovation programme.
The Romanian results were supported by a grant of the Romanian National Authority for Scientific Research and Innovation, CCDI-UEFISCDI, project number COFUND-ERANET-SUSFOOD2-SUSCHOICE, within PNCDI III.